For the launch of the NINEYARD ALL IN backpack, we took a hands-on approach to showcase its features in a fresh, dynamic way. In our studio, we built a custom air pressure cannon to launch the backpack’s contents into the air, capturing every detail in slow motion.

Using our Bolt JR+ motion control system, a synced turntable, and RED cinema cameras, we filmed multiple layers to create a seamless final shot.

The highlight? Playing the launch in reverse, so the backpack appears to pack itself—a clean, impactful way to show off its storage and design.